The insurance intermediary market has many participants, direct insurers, insurance agents (acting for the insurer), authorised representatives (representing the licenced insurance broker), independent insurance brokers and insurance buying cluster groups. All have competencies and participate in the overall delivery of insurance product to customers. ​ Assent was incorporated in 2000 as an independent insurance broker based in Western Australia. Since then, Assent has grown a broad base of clients from personal and small business to complex commercial, mining & energy industries.